Firefly Capital is a private equity business focused on investing in Southern African businesses, property and special opportunities.

We add value to the investments by working closely with the management teams of our investments and by sharing our experience in growing profitable businesses.


Since inception (2007), Firefly Capital has made 7 investments, that have created over 1,700 permanent jobs, creating 1 permanent job for every R37,500 invested. Our cumulative annual growth in net asset value is conservatively calculated at 112% p.a for the first 7 years.